From the Rebound deck
How big is the prize?
Question. How big is the bungee fitness market, and how much of it is reachable?
Numbers. TAM ₹7,200 Cr. SAM ₹825 Cr, about 11% of TAM. SOM ₹45 Cr, about 5% of SAM.
Team answer. The sizing narrows ₹7,200 Cr TAM to a ₹45 Cr SOM.
From the goSTOPS deck
What fills the beds?
Question. How can goSTOPS close the off-season revenue gap without discounting?
Numbers. Projected occupancy 27.5% to 51.4%, up 23.9 points, close to double.
Team answer. A three-instrument plan that closes the gap without discounting.
From the Perfora deck
Where does the ₹3 Cr come from?
Question. What would double website revenue from ₹3 Cr to ₹6 Cr in six months?
Numbers. Four levers: conversion +₹0.69 Cr, order value +₹0.68 Cr, repeat +₹0.98 Cr, traffic +₹0.95 Cr.
Team answer. ROAS is 1.04x against a 1.54x break-even. The plan raises ad spend from ₹2.0 Cr to ₹2.9 Cr and adds the four levers above.
From the Kimchaar deck
Why kimchi as achar?
Question. Which new category should Wow! Momo FMCG enter next? It had to be new to the portfolio, not an extension of an existing line, with a shelf life of at least one week. Six were screened.
Numbers. Kimchi costs 2-4x achar per jar and is sold chilled, so it misses kirana shelves.
Team answer. Position kimchi as achar, in a nine-SKU range from ₹10 to ₹249.
