Masters' Union · PGP in HR & Organization Strategy
Five cases, each with the problem, the numbers and the recommendation. Open any case to see the reasoning.
See the casesRequest my resumeAI-generated video, made from my portrait with Google Veo. The Veo mark stays visible.
Team projects from Masters' Union. Each one is shown as the team's work, with its figures labelled as plan, projection or result.
The question, the numbers and the answer, as each team deck sets them out.
Question. How big is the bungee fitness market, and how much of it is reachable?
Numbers. TAM ₹7,200 Cr. SAM ₹825 Cr, about 11% of TAM. SOM ₹45 Cr, about 5% of SAM.
Team answer. The sizing narrows ₹7,200 Cr TAM to a ₹45 Cr SOM.
Question. How can goSTOPS close the off-season revenue gap without discounting?
Numbers. Projected occupancy 27.5% to 51.4%, up 23.9 points, close to double.
Team answer. A three-instrument plan that closes the gap without discounting.
Question. What would double website revenue from ₹3 Cr to ₹6 Cr in six months?
Numbers. Four levers: conversion +₹0.69 Cr, order value +₹0.68 Cr, repeat +₹0.98 Cr, traffic +₹0.95 Cr.
Team answer. ROAS is 1.04x against a 1.54x break-even. The plan raises ad spend from ₹2.0 Cr to ₹2.9 Cr and adds the four levers above.
Question. Which of six categories should Wow! Momo FMCG enter next?
Numbers. Kimchi costs 2-4x achar per jar and is sold chilled, so it misses kirana shelves.
Team answer. Position kimchi as achar, in a nine-SKU range from ₹10 to ₹249.
Percentages are plain arithmetic on the deck figures. Occupancy and revenue figures are plans or targets in the team proposals, not verified achieved results.
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A case preparation platform for strategy and management consulting interviews.
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Masters' Union, PGP in Human Resources & Organization Strategy, 2026 to now.
Mahila College, BA (Hons) English, 2021 to 2025.
Business: problem structuring, market sizing, go-to-market, data analysis, financial modelling, KPI tracking, stakeholder management, executive communication, workflow automation.
Tools: Excel (advanced), Power BI, Google Sheets, CRM management, MS Office.
bhumika.sharma2027@mastersunion.org