Portfolio 2026 · Bhumika Sharma
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Masters' Union · PGP in HR & Organization Strategy

I take a business problem apart and rebuild it.

Five cases, each with the problem, the numbers and the recommendation. Open any case to see the reasoning.

See the casesRequest my resume

AI-generated video, made from my portrait with Google Veo. The Veo mark stays visible.

96/100goSTOPS research score
2 CEOpitches, goSTOPS and Perfora
Rank 12All-India, HR Money Heist
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Selected
cases

Team projects from Masters' Union. Each one is shown as the team's work, with its figures labelled as plan, projection or result.

The
reasoning

The question, the numbers and the answer, as each team deck sets them out.

From the Rebound deck

How big is the prize?

Question. How big is the bungee fitness market, and how much of it is reachable?

Numbers. TAM ₹7,200 Cr. SAM ₹825 Cr, about 11% of TAM. SOM ₹45 Cr, about 5% of SAM.

Team answer. The sizing narrows ₹7,200 Cr TAM to a ₹45 Cr SOM.

From the goSTOPS deck

What fills the beds?

Question. How can goSTOPS close the off-season revenue gap without discounting?

Numbers. Projected occupancy 27.5% to 51.4%, up 23.9 points, close to double.

Team answer. A three-instrument plan that closes the gap without discounting.

From the Perfora deck

Where does the ₹3 Cr come from?

Question. What would double website revenue from ₹3 Cr to ₹6 Cr in six months?

Numbers. Four levers: conversion +₹0.69 Cr, order value +₹0.68 Cr, repeat +₹0.98 Cr, traffic +₹0.95 Cr.

Team answer. ROAS is 1.04x against a 1.54x break-even. The plan raises ad spend from ₹2.0 Cr to ₹2.9 Cr and adds the four levers above.

From the Kimchaar deck

Why kimchi as achar?

Question. Which of six categories should Wow! Momo FMCG enter next?

Numbers. Kimchi costs 2-4x achar per jar and is sold chilled, so it misses kirana shelves.

Team answer. Position kimchi as achar, in a nine-SKU range from ₹10 to ₹249.

Percentages are plain arithmetic on the deck figures. Occupancy and revenue figures are plans or targets in the team proposals, not verified achieved results.

Built &
shipped

Products and tools I built.

Case Cracker homepage
Founder · Live

Case Cracker

A case preparation platform for strategy and management consulting interviews.

View website
HalfwayMeet homepage
Personal project · Early build

HalfwayMeet

Finds a midpoint and popular spots for two friends in different cities.

View website
PinUs plans screen
Founder · In build

PinUs

Subscription-only live location sharing for couples and families.

View website
Make.com
Team Stretford End · Automation

PL Fan Brief Engine

A workflow that turns live football news into personalised AI fan emails.

View workflow

The
record

Leadership, learning and competitions.

The stall at the college mela. Press play.
The stall team at the college mela
The stall team.

Masters' Union, PGP in Human Resources & Organization Strategy, 2026 to now.

Mahila College, BA (Hons) English, 2021 to 2025.

Business: problem structuring, market sizing, go-to-market, data analysis, financial modelling, KPI tracking, stakeholder management, executive communication, workflow automation.

Tools: Excel (advanced), Power BI, Google Sheets, CRM management, MS Office.

Let's
talk.

Request my resumeLinkedIn

bhumika.sharma2027@mastersunion.org